bubbles n’ clouds – We develop brands with taste, purpose, and future potential.
At bubbles n’ clouds, we consult companies as experienced strategic advisors for future-oriented brand development and strategic marketing concepts.
We create brands that inspire and excite, with a clear focus on taste – specializing in food & beverage and FMCG, purpose – through conscious brand building, and consumer understanding – driven by deep, research-based consumer insights.
Our goal is to not only grow brands, but to position them for lasting relevance, strength, and sustainable success in the market.
bubbles n’ clouds – We Make Brands Strong!
Markets are evolving at lightning speed.
Customers expect brands to take a stand, be consistent, and create meaningful experiences.
But many brands face the same challenges:
They lose relevance, miss important trends, and struggle to communicate their messages clearly and convincingly. Internal misalignment leads to a patchwork of ad-hoc activities, while real strategic progress falls behind.
That’s where we come in.
Sustainable Brand Building
Sustainability isn’t a buzzword for us – it’s at the heart of everything we do.
We help you build an authentic, purpose-driven brand and embed sustainability deeply into your brand DNA. It becomes a true promise to your customers and the foundation for long-term success.
An essential part of sustainability is regionality. Brands rooted in their local communities act more sustainably by default – strengthening local structures, supporting short supply chains, and creating genuine connections with people on the ground.
We identify the RegioCodes that matter most to your business, enabling you to grow strong locally while strategically driving growth beyond regional borders. Discover more with our Regio Growth Compass.
From Reactive to Strategic Marketing
Together, we create clear marketing strategies and communication concepts that bring focus, clarity, and future-readiness to your brand.
Our goal: to showcase your brand in a way that inspires customers, builds loyalty, and stands out from the competition – while also winning over retail partners in the FMCG landscape. By leveraging Generative AI, we move faster, work with greater precision, and implement campaigns more efficiently.
This helps you understand your audiences better, respond quickly to market changes, and execute campaigns with pinpoint accuracy.
Unlocking Internal Potential with Ideation Labs
The best ideas are often already inside your organization – they just need the right spark to come alive.
With our Ideation Labs, we unleash the creative energy of your teams.
Together, we develop products, services, and brand experiences that truly resonate and take your brand to the next level.
Learn more about our Ideation Labs here!
Your Partner from Start to Finish
From analysis to execution, we stand by your side every step of the way. The result: a brand that builds trust, delights customers, and achieves lasting success.
Book your free initial consultation today – and let’s make your brand stronger!
Our Formats at a Glance – Get in Touch!
- Advisory Formats – Strategic sparring sessions, second opinions, and actionable impulses for your brand – available even at short notice.
- Strategy Consulting – Comprehensive consulting for brand management and marketing strategy.
- Project Support & Execution – Development, management, and activation of projects and processes – hands-on and goal-oriented.
- Workshops & Team Formats – Defining brand positioning, creating future visions, and driving brand development. Collaborative formats designed to engage and empower joint teams.
- Agency Management & Brand Leadership – Aligning strategy and execution to ensure seamless brand management.
- Speaking Engagements & Keynotes – Inspiring talks and impulse sessions on selected topics around branding and marketing.
- Regio Growth Compass – A study to identify key RegioCodes that unlock regional strength and drive sustainable, cross-regional growth.
- Ideation Labs – Creative sprints to generate breakthrough ideas for products, services, and brand experiences.
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We Give Brands a Clear Position
We develop food, beverage, and FMCG brands that truly move people. Brands that consumers love – and that stand out in the market. Our ambition: strategic precision that’s bold, clear, and highly effective.
- We Shape Future Visions. Together with you and your leadership team, we develop a forward-looking corporate vision – with purpose, mission, and values as your strategic anchor.
From this foundation, we define key growth fields and transformation pathways that provide clarity, release energy, and align your organization toward sustainable success.
The result is a clear strategic North Star that unites culture, brand, and business.
- We Give Brands Purpose. Today’s customers expect more than excellent products – they seek brands with conviction, meaning, and relevance.
We help you not only articulate sustainability, values, and purpose, but also embed them deeply within your brand and corporate DNA.
The result: authentic brands that take responsibility, build trust, and generate long-term, meaningful growth.
- Growing Big, Staying Local. Regionality is more than origin – it’s a strategic asset.
With our RegioGrowth Compass, developed in collaboration with a leading market research institute, we support companies in scaling beyond regional boundaries without losing their identity.
Strategically grounded, emotionally charged – and measurably successful.
- AI in Marketing. We design marketing and communication strategies that are precise, impactful, and data-driven – with a clear focus on ROI.
Our extensive experience combines with the power of Generative AI, enabling us to work faster, smarter, and more efficiently.
This allows us to identify actionable insights early, understand consumer behavior in depth, and place brand messages exactly where they create maximum impact. Strategies that allocate budgets effectively, drive measurable brand performance, and secure a sustainable competitive advantage for your business.
We Are bubbles n’ clouds
We are Susanne Horber and Antje-Ann Sturm – two experienced consultants with complementary strengths that perfectly align.
What unites us is our passion for building brands that take responsibility and grow – and our shared belief that real impact only happens when strategy, creativity, and purpose come together.
Susanne Horber
Diploma in Business Administration & Certified CSR Manager
Susanne develops brands with a strong, distinctive profile, both nationally and internationally. For her, sustainability and value-driven brand work are not an add-on but core elements of every strategy. Her special focus is target group marketing for children, youth, and families, where she not only positions brands but also gives them an authentic voice that resonates.
Antje-Ann Sturm
M.A. in Communication Studies, Psychology & Media Law
Antje crafts brand strategies based on deep consumer understanding.
Her expertise lies in consumer insights, customer experience, and leadership in Generative AI – with a strong focus on food, fashion, and lifestyle brands. She always thinks people-first and brand-centric, staying one step ahead to shape future-ready strategies.
Our Expertise – Your Success
We bring together our experience as start-up coaches, CSR managers, and Generative AI experts.
Get to know us – and let’s make your brand thrive!
Contact Information
Susanne Horber: +49 (0)1719965732 – horber@bubblesnclouds.de
Antje-Ann Sturm: +49 (0)16096922463 – sturm@bubblesnclouds.de
bubbles n’clouds: Your Experts in Modern Brand and Marketing Strategy
bubbles nʼclouds sind Ihre Coaches für innovative Marken und Marketingstrategien und Spezialisten für „Open Innovation & Closed Ideation Management.“
Wir unterstützen Sie dabei, das kreative Potential Ihres Unternehmens und Ihrer Mitarbeiter zu entfalten und dynamisch einzusetzen: Für Produkte, die Ihre Kunden begeistern. Für einen Auftritt, der den Markt bewegt. Und für ein freies internes Denken, das Neues entstehen lässt.
Trend-Analysen
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Training-Coaching
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„Wir sind ihr Partner, wenn Sie nicht auf einer Welle mit dem Wettbewerb, sondern vor der Welle surfen wollen.“
Auf dem Weg zu neuen Lösungen begleiten wir Sie ganzheitlich und engagiert – von der Trendanalyse über die Entwicklung und Evaluierung bis hin zur Umsetzung. Wir denken strategisch und handeln ganz konkret, sind Sparringspartner und Impulsgeber. Immer auf Augenhöhe und unter enger Zusammenarbeit mit Ihren Teams. Und vor allem: Konsequent orientiert an Ihrem Erfolg von morgen.
Inspiration durch branchenspezifische Trendbeobachtung und -auswertung
Ermittlung von Unternehmensstärken und Optimierungschancen
Coaching von Mitarbeitern bei der Innovationsfindung und -entwicklung
Trendanalysen mit professionellen Tools
Implementierung durch Workshops und Ideation Labs