bubbles n’clouds: Your Experts in Modern Brand and Marketing Strategy
At bubbles n’clouds, we specialize in advancing your brand through a powerful blend of three core areas that drive impactful growth:
1. Conscious Brand Building (Sustainable Brand Leadership)
Sustainability isn’t just a trend; it’s essential for lasting brand success. We support you in building an authentic, responsibly-driven brand that stands out from the competition. With our expertise, we ensure your brand stays relevant today—and well into the future.
2.GenAI-driven Strategy (AI-enhanced Marketing Strategy)
Leverage the power of generative AI to refine and amplify your marketing. GenAI delivers deep insights into your target audiences’ needs (e.g., with SiliconSampling), helps craft strong differentiation, and automates content planning across all relevant channels. This way, you reach your customers at the right time and place, maximizing the impact of your campaigns.
3.Ideation Labs (Unlocking Internal Potential)
Our Ideation Labs ignite your company’s creative potential. Through collaborative coaching, we drive dynamic innovation processes that result in products your customers love and brand experiences that captivate the market. Our approach encourages open thinking and fresh ideas, enabling your teams to find and implement groundbreaking solutions.
We provide end-to-end support—from analysis to execution—partnering closely with your teams and focusing on one goal: your future success.
Additional Training and Coaching Offerings:
- Future Vision Workshop (Purpose, Vision, Mission, Values)
- Brand Workshops (Positioning)
- Ideation Labs (Design Thinking)
Let us equip your teams for tomorrow’s success, today.
bubbles n’clouds: Your Experts in Modern Brand and Marketing Strategy
bubbles nʼclouds sind Ihre Coaches für innovative Marken und Marketingstrategien und Spezialisten für „Open Innovation & Closed Ideation Management.“
Wir unterstützen Sie dabei, das kreative Potential Ihres Unternehmens und Ihrer Mitarbeiter zu entfalten und dynamisch einzusetzen: Für Produkte, die Ihre Kunden begeistern. Für einen Auftritt, der den Markt bewegt. Und für ein freies internes Denken, das Neues entstehen lässt.
Trend-Analysen
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Training-Coaching
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„Wir sind ihr Partner, wenn Sie nicht auf einer Welle mit dem Wettbewerb, sondern vor der Welle surfen wollen.“
Auf dem Weg zu neuen Lösungen begleiten wir Sie ganzheitlich und engagiert – von der Trendanalyse über die Entwicklung und Evaluierung bis hin zur Umsetzung. Wir denken strategisch und handeln ganz konkret, sind Sparringspartner und Impulsgeber. Immer auf Augenhöhe und unter enger Zusammenarbeit mit Ihren Teams. Und vor allem: Konsequent orientiert an Ihrem Erfolg von morgen.
Inspiration durch branchenspezifische Trendbeobachtung und -auswertung
Ermittlung von Unternehmensstärken und Optimierungschancen
Coaching von Mitarbeitern bei der Innovationsfindung und -entwicklung
Trendanalysen mit professionellen Tools
Implementierung durch Workshops und Ideation Labs
Our Service: Strategically Planned Precision Landings
The consumer decides: they are the central compass by which new corporate activities must align if they are to lead to success.
The most important prerequisite for an effective strategy is the depth of focus with which customer needs are identified and fulfilled within a business field.
“The best strategic solution for a brand, product, or service is the one that customers themselves would choose. We find it.”
“From Insights to Ideation”
bubbles n’clouds helps you understand existing and future target groups, to place their business-relevant needs in the context of small and large trends. And from these insights, we arrive at exactly the attractive solutions that expand your position in the market segment.
Our consumer-centric approach accompanies every strategy process with proven and agile methods as well as new tools of design thinking.
Situation analysis of consumer, context, competition, and company
Identification of needs, drivers, and barriers
Agreeing on goals for business and brand-relevant concepts together
Strategy development and tailored tactics with a project plan and phases.
Optimally leveraging future trends
Which trends are relevant to your company? Which ones can impact your business success? And how can you use these trends concretely for your products and services of tomorrow?
With bubbles n’clouds, you have experienced trend experts by your side. We observe current trends and evaluate their potential – whether they are micro-trends in the product area or mega-trends that can sustainably move an entire industry.
Inspiration through team dynamics
In individual trend workshops, we work with your employees across departments to develop creative ideas that move your company forward and keep it there in growth areas. We also involve people familiar with the brand and market, such as suppliers, customers, and agency employees. In short, we not only scout the trends but also ensure that practical new solutions emerge from the insights gained.
“Good to know a trend. Better to know how it can work for you.”
Future Facts: Strategic trend monitoring and analysis
Trend scouting: Digital online tools for trends, trend analysis, and best practice examples
Trend frameworks: Development of individual trend overviews on a mega, macro, and micro level
Trend workshops: Development of trend-based concepts for products, services, and positioning.
Teamwork: Ideation Lab
Ideation Labs – Unleash Internal Potential
In our Ideation Labs, we work together with you to unlock your company’s creative potential and transform it into market-ready solutions.
Our approach is rooted in targeted coaching that empowers your employees and teams to think creatively and innovatively, turning these ideas into concrete projects. We create an environment that fosters open thinking and the development of new concepts.
Whether it’s about creating breakthrough products that captivate your customers or finding new ways to position your brand in the market, our Ideation Labs support the creative process within your organization. We work closely with your teams to ensure the ideas generated are not only visionary but also practical and actionable.
With McDonald’s Germany, we designed and led the MLab over a span of more than 5 years.
About Us – Our Beliefs
We believe in…
… The Creativity of Employees:
At bubbles n’clouds, we call it “Unleash the Power.” Every organization has untapped potential. Our Ideation Labs nurture your teams’ creativity and transform ideas into tangible solutions.
… Sustainability as a Performance Driver:
We see sustainability as an opportunity. By positioning brands consciously and responsibly, we create real value and a foundation for sustainable business practices. It’s a rewarding feeling to actively contribute to a better world that future generations can enjoy.
… The Power of Data-Driven Strategy:
Our GenAI-driven strategy delivers deep insights, optimizes your campaigns, and boosts efficiency—keeping you a step ahead.
… Learning by Doing:
Our on-the-job coaching provides hands-on expertise in brand management and GenAI strategies—integrated directly into projects for immediate results.
… Unearthing Great Ideas:
We don’t leave good ideas on the table. Through our personalized and digital ideation process, we guide you from the first spark to successful execution.
… Strength Through Collaboration:
We champion effective collaboration, helping you develop cross-functional teams and optimize internal processes.
Actively Engaged with Expertise for Your Success
Our managing directors are certified as Bafa consultants, IHK pre-foundation coaches, certified CSR managers, and coaches in the use of GenAI tools.
Susanne Horber (Diplom-Kauffrau)
With expertise in marketing, business management, and law, Susanne positions brands in both domestic and international markets, with a focus on sustainable and values-driven brand work. Her specialties include the food and tech industries, as well as target marketing for children, teens, and families.
Antje-Ann Sturm (M.A.)
Holding a Master’s degree in Communication Science, Psychology, and Media Law, Antje brings extensive experience in brand and marketing strategy and innovation management. Her work is grounded in deep knowledge of consumer insights and customer experience, with a focus on the food, fashion, and lifestyle sectors.
Contact Information
Susanne Horber: +49 (0)1719965732 – horber@bubblesnclouds.de
Antje-Ann Sturm: +49 (0)16096922463 – sturm@bubblesnclouds.de
